Remodeling Show Blog

Have you invested time and energy in social media channels and not seen the results? Do they feel like they’re a waste of time? Have you received leads from them? Are you ready to give up? Don’t!

I’ve invested quite a bit of time in social media. In fact, earlier this year I became a “Certified Social Media Strategist”. Simply stated this means I’ve taken dozens of hours in courses to understand how to leverage social media. After trying many techniques and social media outlets, I’ve come up with a few secrets you may agree or disagree with. In the interest of time I will share how to best use and leverage the top three social media outlets:

• LinkedIn
• FaceBook
• Twitter

Here’s what I’ve discovered about LinkedIn. LinkedIn is best used as a business to business social networking channel. Build a profile, connect with people you know and join relevant groups. Then, get engaged in the conversations. Share your challenges and help others overcome theirs. You will find there are hundreds of people that are more than willing to share insights and advice. I find LinkedIn invaluable for my professional growth. I like defining LinkedIn as FaceBook for adults with jobs.

FaceBook is probably the complete opposite of LinkedIn in that it isn’t typically used for business to business at all. In fact, most of the interactions on FaceBook are personal interactions. For remodelers, it’s a way to connect on a PERSONAL level with your clients. It may also be a great way to have your salespeople, project managers and craftsmen continue their relationships with clients. Use it to connect personally and emotionally with the community and show your human side.

Twitter is has been one of the most fascinating social media channels for me. Out of the top three social media networks, it seems to be the one with the best business to consumer interface. Your followers tend to be true followers who are genuinely interested in your tips, advice, and guidance in real-time. The demographics are also slightly older than FaceBook. If I had to recommend one of the top three for you to invest time and see direct leads, it would be Twitter.

Keep in mind, I’ve simplified my opinion on all of these and there are content secrets within each three that can easily yield returns.

The bottom line is that your clients and prospects are on these social networking sites already. Chances are, they may be talking about you. Why not join in on the conversations?

Social networking sites remind me of websites 10 to 15 years ago. Remember when everyone was saying I feel I need a website, but it won’t generate any leads? Times definitely changed. Social networking is here to stay and I recommend that you join in!