Dare to Be DifferentHow’s your company really different from all the others? If everyone is saying the same thing being different will allow you to stand out from the noise. Give your marketing messages a chance and make them more engaging. 
Posted by Joaquin Erazo, Jr. |
September 7th, 2010
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I have a confession to make. I’m tired of bland ads by remodelers. They’re so disappointing. I think remodelers need to be a little more daring when it comes to marketing and advertising. Trust me; I’m the average consumer within your target demographics. Your ads aren’t working because they aren’t resonating. I open up my local paper and I see some of the best remodelers in my area all saying the same things:
• We’ve in business for dozens of years
• We have the best design
• We have high quality craftsmanship
• We’ve won awards and have certifications
• Etc. etc.
Then you show project photos and even before and afters. I especially like the client testimonials only from happy clients.
Here’s a test for your ads. Select one of your competitor’s ads and print it out. Now cut out your own company logo and paste it over your competitors and look at it. Could this be your ad too? If so, this isn’t good.
How’s your company really different from all the others? Its 2010 guys and gals, I know you can do better. Dig deep and think like your target market. What do they truly care about? Why are they remodeling? What has changed in their lives? What’s their next step? What other alternatives exist?
Think about it. If everyone is saying the same thing being different will allow you to stand out from the noise. Give your marketing messages a chance and make them more engaging.
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