Archive for September, 2010
I have a confession to make. I’m tired of bland ads by remodelers. They’re so disappointing. I think remodelers need to be a little more daring when it comes to marketing and advertising. Trust me; I’m the average consumer within your target demographics. Your ads aren’t working because they aren’t resonating. I open up my local paper and I see some of the best remodelers in my area all saying the same things: Read the rest of this entry »
As I mentioned last month, the 2000 International Residential Code (IRC) had 578 pages, while the 2009 version boasts an excessive 868 pages! I could discuss one of the questionable provisions in those 290 new pages, but it seems there are plenty in the first 578 that have never gotten any attention. For these provisions, one must ask…what good is a rule that is not enforced—just ink on a page? I guess we’ve got to get recycled hamster bedding from somewhere… Read the rest of this entry »
As odd as this may sound, to a large degree it’s true. Think about it this way. When you go to a car dealership and a salesperson asks if they can help you, what do you most often say? With me it’s, “no thanks, I’m just looking.” I want to look around and not listen to someone pressure me towards a product. I’m expecting to be pressured and if the salesperson’s response is to continue to try and sell me after I’ve made the previous statement, they’re lessening the chance I’ll buy anything from them. If they’re too persistent they turn me off and lose the hopes of gaining my business. Read the rest of this entry »