Documents with Equal Clout as “Code”I’ve been talking about the code in my last few blogs. It’s big and growing and it includes references to a library of other documents with equal clout as “code”. The code is really larger than that though, as manufacturer’s installation instructions for nearly everything that makes up a home, from shingles to windows to clothes dryers are referenced by the code, and thus,… 
Posted by Glenn Mathewson |
February 23rd, 2011
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I’ve been talking about the code in my last few blogs. It’s big and growing and it includes references to a library of other documents with equal clout as “code”. The code is really larger than that though, as manufacturer’s installation instructions for nearly everything that makes up a home, from shingles to windows to clothes dryers are referenced by the code, and thus, part of the code as applicable. I’ve had many an eye raised at me when I ask the owner at an inspection if they have the installation instructions for their furnace. Men get grief all the time about not reading instructions or asking for directions, but trust me, don’t try to wing this one. Different manufacturers of similar products often require different installations and limitations. With codes and technology constantly changing, you’ve got to keep current. The furnace instructions I asked for at that inspection were for a high-efficiency furnace (category IV fuel-gas burning appliance, in code talk), and they aren’t discussed much in the IRC, other than a reference to the manufacturer. Nearly everything related to the vents, clearances, condensate, combustion air and appliance location are found in the instructions. A search of the 2009 IRC yielded over 50 direct references. I got tired of counting part way through. I heard arguments before that manufacturer “recommendations” are not “required” by the IRC, but that’s now clear in the IRC, as “recommendations” and “instructions” are referenced.
Even when the IRC doesn’t specifically reference the manufacturer, the requirement is still embedded in nearly everything that makes up a home, through the approval of alternatives. The IRC provides a prescriptive means to build a home using common building materials and equipment; everything else is an alternative. Nothing wrong with that but they are still regulated for proper and safe installation. Alternatives are “approved” when it can be shown through testing or engineering that they are equivalent to what is prescribed in the IRC or will satisfy what is required by the IRC. This is where manufacturer’s instructions come into play. They represent the limitations and installation methods that yielded the performance represented by the test results or engineering. You can’t expect your grandma’s cake to taste like it should unless you make it the same way you “tested”, uh…“tasted” it before – same concept. I’ve often had folks expect me as the inspector to allow variations from tested products, but that’s a leap into a place the manufacturer didn’t even go. While there have been times I’ve worked with something not “perfectly” installed, If the manufacturer could have made the installation easier for you or with fewer published requirements, I think they would have.
Even in referenced standards, the “secret codes” in my previous blog, you can’t get away from manufacturers requirements. While some referenced standards have direct requirements, there are many referenced standards that are merely test standards. They define an established criteria developed for consistent testing of equipment, materials and the like. When a product has a “listing” it has been tested to one of these recognized standard. Listings are required by the IRC in many cases and even for simple items that don’t have typical “instructions”. With a listing, come conditions of that listing, yup…instructions. You may not believe it, but even the little staples used to tack wires to wood studs have requirements and limitations contained within their “listing”. Careful which and how many wires you cram behind those staples, it might not be to code.
If you think you’ve met an overzealous inspector before, just imagine if he asked for all the installation instructions the code technically requires. See, he wasn’t so bad after all! My suggesting is to keep a hold of all the paper that comes with everything you buy for a project. Stick it in a folder and have it ready just in case you’re asked. In the end, turn it over to the owner. Considering manufacturers are the ones that make our products and take liability for them, it seems obvious we should listen to them. This coming from the guy that still tries to turn a box of parts into a bike just from how things look.
Who Owns Your Brand?I recently spent a morning with a branding expert discussing rebranding our own company. In our meeting he asked me if I was familiar with Doc Martens. Then he went on to tell me a little about their history. In a nutshell, they were founded decades ago as a solid work boot which was practical, hard-wearing and had a classic design. It did OK, but then exploded across the globe. Before long it was the boot of the masses. Extremists were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, Martens had already morphed into a torchbearer for a brave new world. The late 1960s and 1970s saw the boot adopted by – not thrust upon – nearly all the ‘tribes’: Mods, glam, punks, rockers, psychobillies, Goths, industrialists, nu-metal, hardcore, straight-edge, grunge, Britpop… Imagine trying to control the brand and core value propositions of the Doc Marten’s brand. This brand evolution really hit home with me as I thought about branding of our own remodeling company. As marketers, we sit back and think about what makes us different. Then we put together pieces filled with features and benefits that we think are important to our brands, then develop value propositions accordingly. Back to my question –who owns your brand? In my opinion your clients do. I would recommend that you explore the essence of your brand and value proposition backwards. Go on to some of the opinion sites like Angie’s List and CheckBook and spend some time reading about what your clients liked about you. If you survey your clients after every job, take some time and read through those too. In those reviews and surveys you will find your brand. Sometimes it may not be what you want it to be (great design, superior craftsmanship, etc.). Other times it may be something that isn’t sexy like service or communication. That’s OK though. There are very strong brands such as Nordstrom that got it right. They simply hang their hat on service and do it better than most companies. Other brands such as Federal Express hand their hat on reliability; and again, they do it better than others. Once you uncover your brand embrace it! Don’t try to turn your brand into something it isn’t. Imagine being Doc Martens and trying to rebrand your products. Your clients have already decided that you’re valuable. Simply execute the brand they know and love.
Posted by Joaquin Erazo, Jr. |
December 14th, 2010
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The Secret Codes in the IRCWhile some IRC requirements are clear as day, yet still disregarded, what about the requirements that aren’t in the code at all? I’m not referring to the local “my way or the highway” inspector…we know they are out there. I’m talking about real codes that just aren’t in the code. They’re called “referenced standards”. I call them the secret codes. The governmental membership of the International Code Council recognizes that, while composed of code professionals, their membership is not “all knowing” of all aspects of construction. For this reason, the ICC approves other professional organizations’ standards of practice as documents to be referenced by a code user. These standards carry the same authority as if they were written in the code itself, except they are governed and managed by other organizations. Organizations that get to set their own prices and availability for the standards. In the IRC there are well over 500 different referenced standards from 46 different organizations. If you think the 2009 IRC is only 868 pages and under $100, well, think again. I assure you there is no one that completely “knows the code”. I doubt there is even a jurisdiction in existence that owns all the referenced standards themselves; definitely no designer or contractor would. Read More…
Posted by Glenn Mathewson |
November 30th, 2010
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Social Media SecretsHave you invested time and energy in social media channels and not seen the results? Do they feel like they’re a waste of time? Have you received leads from them? Are you ready to give up? Don’t! I’ve invested quite a bit of time in social media. In fact, earlier this year I became a “Certified Social Media Strategist”. Simply stated this means I’ve taken dozens of hours in courses to understand how to leverage social media. After trying many techniques and social media outlets, I’ve come up with a few secrets Read More…
Posted by Joaquin Erazo, Jr. |
November 15th, 2010
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Decking Labor and Product Replacement Warranties / InsuranceIf you want to start a heated debate amongst deck builders, assemble 30
Posted by Bobby Parks |
October 27th, 2010
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Dare to Be DifferentI have a confession to make. I’m tired of bland ads by remodelers. They’re so disappointing. I think remodelers need to be a little more daring when it comes to marketing and advertising. Trust me; I’m the average consumer within your target demographics. Your ads aren’t working because they aren’t resonating. I open up my local paper and I see some of the best remodelers in my area all saying the same things: Read More…
Posted by Joaquin Erazo, Jr. |
September 7th, 2010
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Ignored CodeAs I mentioned last month, the 2000 International Residential Code (IRC) had 578 pages, while the 2009 version boasts an excessive 868 pages! I could discuss one of the questionable provisions in those 290 new pages, but it seems there are plenty in the first 578 that have never gotten any attention. For these provisions, one must ask…what good is a rule that is not enforced—just ink on a page? I guess we’ve got to get recycled hamster bedding from somewhere… Read More…
Posted by Glenn Mathewson |
September 7th, 2010
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The Key to Selling is to Not SellAs odd as this may sound, to a large degree it’s true. Think about it this way. When you go to a car dealership and a salesperson asks if they can help you, what do you most often say? With me it’s, “no thanks, I’m just looking.” I want to look around and not listen to someone pressure me towards a product. I’m expecting to be pressured and if the salesperson’s response is to continue to try and sell me after I’ve made the previous statement, they’re lessening the chance I’ll buy anything from them. If they’re too persistent they turn me off and lose the hopes of gaining my business. Read More…
Posted by Bobby Parks |
September 7th, 2010
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